The Australian and American Free

The Australian and American Freedom Rides Essay This paper quickly examines the likenesses and contrasts of the ‘Australian and American Freedom Rides’ history. All through the article, there is a conversation on what the reasons were for the dissent of the Freedom Rides. It likewise calls attention to the length of the dissent and the significant areas where they were held. The paper additionally demonstrates the various responses to the dissent and the compelling conduct it results in. The American Freedom Rides were inspired by the ‘Journey of Reconciliation’ in 1947, â€Å"led by social equality activists Bayard Rustin and George Houser†1. The Freedom Rides in America included riding a transport restricting the isolation of dark and whites riding together in buses2. Racial isolation was made illicit after the Boynton v. Virginia case, particularly in significant open places, for example, â€Å"restaurants and sitting areas in terminal serving transports that crossed state lines†3 . After the case, the Freedom Riders resisted racial isolation by observing whether the Boynton v. Virginia case law was followed. The Australian Freedom Rides were propelled by the Freedom Rides of the ‘African American Civil Rights Movement. ’ The purpose behind the Freedom Rides in Australia (as in America) was to challenge the barbarous conduct of white individuals towards individuals of color who were living in nation towns4. The Freedom Rides in Australia likewise included riding a transport simply like America, into New South Wales nation towns and fighting in segments where Aboriginal individuals were dismissed, for example, being â€Å"often denied assistance in shops, made to stand aside while others were served, restricted to their own segment in films, prohibited from clubs and bars, and barred from open swimming pools†5. The Freedom Rides in America comprised of riding into â€Å"segregated southern United States†6, it began at Washington D. C. , on May 4, 1961 and intended to arrive at New Orleans on May 17, â€Å"but they never arrived at New Orleans†7. The Freedom Rides went through Virginia, the Carolinas, Georgia, Alabama and Mississippi, got done with a social affair in New Orleans, Louisiana8. The span of the American Freedom Rides happened for the most part in May 1961. Not at all like in America, the Freedom Rides in Australia occurred later on the twelfth February 19659; when the University of Sydney understudies rode into the â€Å"towns in northern New South Wales which contained huge Aboriginal populations†10. One of the fundamental towns referenced was at Moree; where they fought in pools, drawing in a great deal of savagery. The Freedom Rides likewise went through Wellington, Gulargambone, Lismore, Bowraville and Kempsey. The length of the Australian Freedom Rides happened essentially in February 1965. In America, the response to the dissent was exceptionally extraordinary. All through the dissent, the Freedom Riders ran over brutality and the response of the dissent was heartless. While postponing their excursion to replace a sliced tire, â€Å"one transport was firebombed and the Freedom Riders were beaten (by a white horde). The subsequent transport was likewise assaulted and the travelers beaten†. 11 In America, there was a Freedom Ride joined by the State Highway Patrol, taking their excursion set out toward Montgomery; yet when â€Å"local police neglected to ensure them, they were again beaten†12. Like America, the Freedom Rides in Australia â€Å"gained exposure when the understudies were set upon by irate groups and set under police protection†13. The understudies squeezed into the passage of the Moree pool, simultaneously an enraged group â€Å"booed and catcalled†14. The predicament proceeded after â€Å"27 youngsters and ladies from Sydney University attempted to accompany six Aboriginal kids into the baths†15. This was one of the responses of the Freedom Riders drew consideration towards, the isolation at nearby pools. Both the American and Australian Freedom Rides challenged the isolation of highly contrasting individuals; alongside racial segregation that individuals of color experienced. Both of the Freedom Rides occurred around the 1960s which was a period of extraordinary social and social hugeness. Both of the Freedom Rides came about with rough conduct and the overall population getting forceful. All in all, the Freedom Rides were an important occasion in history which contended that racial separation ought to be restricted and everybody in the public arena ought to be acknowledged.

Dirty Dominos Essay Example for Free

Grimy Dominos Essay On April 13, 2009, a video developed on YouTube indicating a Domino’s Pizza representative †Michael Setzer †altering a customer’s food orders. Doing the shooting was Kristy Hammonds, who was on a similar move as Setzer when the occurrence happened. In the video, Setzer is shown stuffing cheddar up his nose before setting it on some garlic bread, deliberately sniffling on other food things, and in any event, cleaning his posterior with a wipe before utilizing it to wash dishes. Out of sight, Hammonds is heard chuckling and describing; â€Å"in around five minutes, they’ll be conveyed to conveyance, where someone will eat these, indeed, eating them. By 9:30pm the next night, the video had pulled in about one million perspectives. References to the video were additionally appearing in Google query items for Domino’s. The episode was likewise getting expanding news inclusion, both locally and broadly. Exacerbating the situation, the media discharged subtleties of Hammonds’ criminal record, demonstrating that she was an enlisted sex guilty party. From the outset Domino’s senior administration chose to sit idle, accepting that the publicity would fade away and the circumstance would show signs of improvement without anyone else. Be that as it may, the issue was a long way from blurring endlessly, so Domino’s felt it was important to act. To begin with, they had the video expelled from YouTube, yet various different refers to had just downloaded it, making circulation of the video difficult to control. Next the two representatives were promptly terminated and accused of sullying food disseminated to people in general. At long last, on the counsel of the nearby wellbeing division, the establishment proprietor disposed of every single open holder of food and disinfected the whole branch. In spite of these endeavors, the issue was as yet not leaving. It was turning out to be progressively certain that Domino’s expected to react publically †however how? To whom? Also, when?

December 2019 Admission Thoughts - UGA Undergraduate Admissions

December 2019 Admission Thoughts - UGA Undergraduate Admissions December 2019 Admission Thoughts It is early December, and as such we are about two weeks removed from the Early Action decision releases. At this point in time, we are getting a wide range of questions from admitted freshmen, deferred EA applicants, Regular Decision applicants and potential transfer students. As such, this blog post will go into detail about the different questions that come up this time of year. Freshman Applicants What do I do now that I am deferred from Early Action? The first thing is to be patient. The next step of the review, which is the holistic read process, takes a while and we need time to look at everything within the files of the students we will be reading. Review the deferred EA FAQ for more details about what a deferral means, and what you can then send us to help in the review. If by mid-late December you know your fall grades but your school will not release an official transcript until January or later, go ahead and put your fall grades into your Update form along with any new activities or leadership roles. When will deferred EA or RD applicants hear a final decision? We have three decision dates for freshman, with the first one being in November. The next decision date is in mid-late February, and this will be a very small group of students who are mostly RD applicants, and would have been admitted in November if they had applied Early Action. A small percentage of this group will be deferred EA applicants, with almost all of these being students who were initially incomplete for EA. The final decision date is in March, and these will be all remaining decisions. How can I demonstrate my interest in UGA so you know I will attend if admitted? You cant. UGA does not use demonstrated interest in our review, so there is no need to let us know you like us. We assume by you applying to UGA that you like us. Can you tell me more about scholarships and the timeline for receiving scholarships from UGA? We made a number of initial scholarship offers paired with the EA admission offers in November, but this process is far from being complete. We will be reviewing files between now and early April for scholarships, and we will release these offers during different points of time between now and April depending on our review process. Just like admissions, where we offer a large number of students admission knowing that some of our applicants will choose to go elsewhere, we also offer a number of scholarships with that knowledge that not all scholarship recipients will accept our admission/scholarship offer. As such, when a student declines an admission or scholarship offer, we do not then turn around and offer it to another student, as we have built this possibility into our overall admission/scholarship offer process. When is the last SAT/ACT date I can use for admission (RD or deferred EA)? The last test dates UGA can use for admission are the December 2019 exams. When you take the exam, make sure to have these scores sent to UGA as soon as possible. We will be importing these scores in December and January, but we will cut out the importing of scores sometime in later January. You can track the sending of SAT scores through your College Board account, and then by going to the Score Sends tab (ACT does not have this as of yet). you can also see all of the scores UGA has received on your status page. As a Regular Decision applicant, when do I need to submit the application and the supporting materials? The deadline for RD applicants is midnight EST on January 1, and we suggest not waiting until the last second to hit submit. The deadline for supplemental materials (counselor and teacher recommendations and a HS transcript) to be sent is January 8. We suggest you go ahead and work with both your counselor and teacher(s) now to make sure the Secondary School Report and recommendations will be sent in on time. For test scores, we need for you to have both taken and have requested UGA as a score recipient by January 8 (this does not mean we need the scores in our file by 1/8, only that they have been taken and requested). When will I know about Honors Program admissions? The Honors Application opened up on December 1, and only the Honors Program can tell you more about admissions to their program. As a deferred EA applicant or RD applicant, what are my chances of admission now that the EA decisions have been released? I have no ability to predict a students chances of admission, whether it is in EA, deferred EA or RD. Every year is different from the next, and every applicant pool varies from year to year on size and academic/co-curricular strengths. Data on previous years are not an accurate predictor of current year admissions, so right now everyone (including me) just needs to wait and see what the overall applicant pool is like and then give us time to review the individual files. I expect that we will be admitting a similar number of freshmen overall (last year it was 13,000+ total freshman admitted), and so we have a large number of students still to admit since we admitted 7,000+ in EA. Transfers When will the Transfer Application for Summer/Fall 2020 be open? The transfer application for next year will open up on January 22nd. We will begin reviewing transfer files in February, and decisions will go out every Friday beginning in March and going through early May. We cannot guess when a specific transfer decision will go out, as it depends on a number of variables. Can an exception be made for the March 1 application and transcript(s) deadline for transfers, or is there a possibility of conditional admission if I do not have 30 completed transfer hours on a transcript by March 1? We do not make exceptions for the transfer deadline, and we do not offer conditional admission to students. Transfer applicants must have 30 or more completed hours of work showing on an official transcript by March 1 in order to be considered for transfer admission. Are AP credits and DE work used in transfer decisions? Yes, we can use coursework from another college that is credit for AP work and/or DE work taken in HS as a part of our transfer review, but the work MUST be on an official transcript from another college, and the work must be shown as actual coursework from that other college (so for example ENGL 1101, 3 hours.) If it is not on an official college transcript or if it is not an actual course with credit hours from that college, we cannot use it in our review.

Gilgamesh, Achilles and the Human Condition Essay

Gilgamesh, Achilles and the Human Condition Gilgamesh and Achilles, each heroes of their respective epic tales, embody the whole array of typical heroic attributes. They stand above. They are men set apart. They operate somehow in that area that lies between average mortals and the gods themselves. They are stronger, faster, more wily than those they face in battle. They overcome. They are men who stand alone in their various strengths. They are also susceptible to weakness. Each of them, at pivotal times in their stories, are reduced to debilitating grief. They are brought low. At least for a moment, they are given the clarity to see some of the errors in their ways. They stand alone. But it is now different from the typical†¦show more content†¦Maybe these heroes, in being given the opportunity to see who they really ought to be, are faced with the fact that their actual selves are in fact in direct opposition to their true selves i.e., the selves they could and should be. As each of these episodes plays out, however, the reader is confronted with the question of whether or not these moments of breakthrough are ultimately fruitful. In other words, do the heroes, in fact, learn anything? In order to address this problem, it is necessary to grapple a bit with the tension between the potency of fate versus that of free will in these tales. Are these characters even able to learn? Are they able to make free choices regarding the unfolding of their lives? Or are they predestined to follow the classic path of the tragic hero? Is there any such thing as the Choice of Achilles? What does all this say about the human condition, not just in literature but for ordinary, everyday human beings? Do we have any control over the type of persons we become? Is there a fixed destiny in store for all of us? Some combination of the two? Before these larger questions can be addressed, it is necessary to begin with the texts before us. And in order to learn something about the significance of these moments of vulnerability and breakthrough for these heroes, it is important to establish the respective contexts from which they arise. The immediate cause for Gilgameshs being broughtShow MoreRelatedHeros and Sidekicks Eastern Western and Modern Mythology. Achillies and Patroclus, Gilgamesh and Enkidu, Batman and Robin1713 Words   |  7 Pagesrelationships between Gilgamesh and Enkidu in the Epic of Gilgamesh, Achilles and Patroclus in the Iliad, and Batman and Robin in the graphic novel Death in the Family. This essay will explore the similarities and differences between these important pieces of literature. The three mythologies are quite different in relation to the three pairs’ relationships with each other. The Iliad takes place during the Heroic age on the Peloponnese and the kingdom of Troy. Achilles knew Patroclus since theyRead MoreThe Epic Of Gilgamesh Essay1801 Words   |  8 PagesTonisia Tutt Professor Andre World Literature 1 October 11, 2015 The Epic of Gilgamesh does not quite have a happy end. Truthfully, Gilgamesh is not successful in his mission. It is shortsighted and deceived to expect that Gilgamesh, the saint, must be effective in his journey to hold the characteristics of courage. An unsuccessful journey not harsh any more than a courageous ending is essentially joyful. For recognitions of this, we need to look no more distant than the plenty of thoughtful legendsRead MoreMythology in the Ancient World2263 Words   |  10 Pagesrelied heavily on mythology to entertain, to answer questions, to explain and to implement social expectations. But most importantly, it allowed these people to explain the creation of the universe, the birth of mankind, the forces of nature, human condition and the purpose of life. As a result, myths can be considered essential for certain groups of peoples to explain the powerful forces that shape and affect their lives. These are evident in the mythology of Rome, Greece, Christian myt hs, the NorseRead MoreAncient Times, The Epic Of Gilgamesh1756 Words   |  8 PagesIn ancient times, the Epic is developing. It is a long prose poem that carries major national values and that narrates the exploits and virtues of a male, a hero. The oldest epic develops in antiquity, it is entitled The Epic of Gilgamesh. The Epic is a story narrating a great general action to symbolize and fix it in time. It also serves to highlight the interest of the people: religion, unity, patriotism, its territory, its culture. The action is major and central, despite many side events, itsRead MoreZeus Vs. Greek God Essay2252 Words   |  10 PagesZeus apparently swallowed his pregnant wife and she gave birth to Athena in Zeus s head which had to be split open to release the kid; well actually Athena was born fully grown and armed (and presumably clothed as well). Now I put to you that no human in even the wildest drug induced state would conjure up such a fantasy. Instead, this is a misin terpretation of some sort of high-tech alien process little understood by the ancient Greek historians. See below for further analysis. Secondly, ZeusRead MoreEssay on The Odyssey21353 Words   |  86 Pagestakes part in the Trojan War on the side of Agamemnon. Of all the heroes who return from the war, his homeward voyage is the longest and most perilous. Although Odysseus is in many ways a typical Homeric hero, he is not perfect, and his very human flaws play an important role in the work. Penelope - the much-enduring wife of Odysseus and the patient mother of Telemachus. If travel is Odysseus test, staying home is Penelopes. She keeps home and family intact until Odysseus can return

Notes On The Ohio State University - 1851 Words

Vy Do 4502 Leadership Paper The Ohio State University October 20th, 2015 Patrick Solitano is a married, middle aged, Caucasian adult male. Patrick is currently living at home with his parents. He is undiagnosed with Bipolar Disorder, experiences manic episodes, and angry and violent reactions. In his immediate household, Patrick’s father, Patrick Solitano Sr. seems to have obsessive compulsive tendencies and gambles on sport events. He is undiagnosed with any disorders, but the characteristics seem to be there. His mother Dolores seems to want to help her family, but she enables the bad habits and seems to make things worse sometimes. However, she is also a mediator, when the family argues. Pat’s older brother Jake seems to†¦show more content†¦It is unsaid, but she could have borderline personality disorder because of her extreme emotional reactions, unstable interpersonal relationships, compulsive and impulsive sexual activity, lack of anger management, and self-harm. Ronnie is dealing with a new child, a demanding wife, and dealt with Patrick when he went away. Ronnie’s wife, Veronica completely shreds Ronnie’s confidence and seems to control most aspects of his life. Pat met Danny, while he was in treatment, and Danny has an anxiety disorder, attention deficit disorder, used crystal meth, and was in treatment because he assaulted someone. Danny, as well as Pat’s friends and family have their own issues that they need to work out. However, Patrick is in denial that he has any issues, but he recently discovered that his wife was cheating on him and was involved in a physical altercation, with the man his wife was cheating on him with. The altercation resulted in Patrick being sent to a psychiatric treatment facilitation for inpatient treatment. After eight months of treatment, Patrick was released from the treatment center, but against his doctor’s recommendation. However, the court determined that he was stable enough to be released, as long as he was complying with his wife†™s restraining order, attend therapy and medicines prescribed. As Pat’s case progresses, we see many sides of him and how he handles certain situations and influences that come his way. Patrick seems to have

EA Games Free Essays

string(57) " seriously to the point they will do a complete rewrite\." Change is part of organizational growth and survival in our modern global economy. If an organization is going to grow and survive, it needs more than traditional strategic business plans. One of the principal drivers of competition is technological advancements. We will write a custom essay sample on EA Games or any similar topic only for you Order Now Company’s can develop a strong competitive advantage through the strategic use of information technology. This white paper will discuss information technology (IT) concepts that have successfully been utilized by other organizations. The purpose is to benchmark how other companies have successfully implemented information technology and how SaveWithUS can conceptualize these strategies. The focus of IT is not just on the internal applications or computer systems that reside on the network; rather the focus is the strategic approach that information systems can have to support the business plans, goals, and objectives of the organization. Ultimately, a strategic approach to information technology should improve a company’s competitive advantage, business intelligence, reduce costs, increase margin, streamline business processes speed, accuracy, and reliability, communication, data based decision making, and increase overall customer value (Mickler, 2008). Many start-up companies develop a business plan but rely heavily on their own experience when it comes to business decision making rather than facts that an existing company would use. As the company grows, mistakes become more costly, they will rely more and more in information to base sound decisions. SaveWithUS is at the juncture where business decisions need to be based on facts not guesses. To remain competitive and profitable, SaveWithUS needs to reduce costs of merchandise manufactured and products purchased for resale. Technology has changed the way information is captured, stored, processed, analyzed, distributed, communicated; and the organizational infrastructure which is used to reduce costs, increase profits, and gain a competitive advantage. The effective use of information technology requires an organization and cultural change. The most important component in the change equation is making the decision to change. If resistance to change permeates, this will lead to the breakdown and irrelevancy of what was once a strong organization (CTU Online, 2008). Change is forever part of business sustainability. Understanding the external business environment can improve the strategic approach that an organization should adopt in a competitive market. A highly competitive environment includes multiple firms targeting he same market to win the same business. The external environment has forces which business must contend with for survival. Michal Porter has devised a five forces model that focus on these external pressures. The five pressures are 1) rivalry among existing competition, 2) threats of substitute products, 3) bargaining power of suppliers, 4) bargaining power of channels and end users, 5) barriers to entry. This model can be very helpful to think of competition in its broadest sense which suggests areas for competitive posture. Porter’s five-force’s model provides the framework to judge an organizations position and analyze a business level strategy which will describe how an organization competes in the marketplace (Frenzel Frenzel, 2004). These are just a few reasons why information technology is the critical infrastructure of any organization. The case study referenced herein is Electronic Arts (EA), the leading independent video game publishing company, producing popular titles such as The Sims, Madden NFL, and Medal of Honor. They also publish games based on Hollywood franchises such as the Lord of the Rings, Harry Potter, and The Godfather. Nestled in Silicon Valley, Electronic Arts is a very successful organization with more than 50 best-sellers that sold more than a million copies each. Many people would believe that Electronic Art’s is a video game development company which base its success from the rich talent pool of creative people, artists, animators, programmers, and technicians. This is a highly competitive industry and getting more competitive every year with a fickle customer base. EA has competitors such as Activision, Take-Two, and Vivendi Games which all sell strong in the marketplace. It would be reasonable to assume they also have a highly talented staff of developers and creative artists. EA is successful because they are the model of a stellar management company. According to EA president and COO John Riccitiello, â€Å"EA pulls it off by honing the way that it develops and markets games: by thinking of its products as emotional, cinematic experiences, not toys. † Electronic Arts is in the business of delivering a total entertainment experience. The company built its creativity on a foundation of management discipline (Salter, 2007). EA understands the completive landscape and performs extensive due diligence. Riccitiello has stated, â€Å"We often know more about the feature set of our competition’s products than our competition does. † Electronic Arts recognizes that gaining a competitive advantage will not materialize because of slicker graphics, audio, or better storylines than the competition; consumers expect these features to improve over time and that is part of the gaming industry. EA knows that the high-tech imagery features they develop today will only be copied tomorrow which will not provide long-term advantage. EA has strong competitive intelligence, forecasting, budgeting, timing, and methodical project management disciplines. EA uses information technology to store financial data, sales data, important customer data, competitive data, and offer access to share this information across business units. EA has the discipline of sharing best practices and technologies using intranet libraries. This enables data to become more accurate and to be shared or broadcast faster through a more reliable means (Mickler, 2008). An e-business strategy can be defined as the electronic means of internal and external communications for an organization. Internally, employees can use a private intranet to share information, facilitate knowledge dissemination, management reporting, collaborate with business partners, sales promotions, and competitive intelligence, all of these features and more can be used with the development of an intranet. EA is diligent to understand their customers. They know that what is real to their consumers is what is on TV. Electronic Arts believes in gaining better understanding of their audience through the use of focus groups. These are non-EA groups of gamers and EA takes their recommendations seriously to the point they will do a complete rewrite. You read "EA Games" in category "Essay examples" Traditionally, the gaming industry is male dominated. Industry demographics suggest the target audience is male between the ages of 16 and 24. EA wants to expand their market beyond the typical gaming demographics. However, EA proceeds with caution not to lose current customers that do not want to see dumbed down products. When making complex decisions on marketing strategies and tactics, it is important look at hard data to in decision making. Information technology can provide the means of using marketing intelligence, trends, economic data, competitive market data, technological, demographics, government sources, and cultural and social information to provide a solid foundation upon from which to draw (Salter, 2007). Using e-business strategies such as customer relationship management (CRM) tools can identify important customer data to develop products and service specific to their needs, wants, and desires. The result of their data was a game titled the SIMS which attracts customers of all ages, thus developing new markets with different set of wants, needs, and desires. In addition, e-business is a means to reduce customer and supplier expenses, meet customer and supplier needs in a defect-free manner, and improve the speed in which these functions can take place. Knowledge management tools are processes the organization will employ to collect, store, analyze, and distribute information. Information technology offers data mining technique which are the convergence of technologies that provide computations to make sense of all the information stored (Frenzel Frenzel, 2004). The maturity of an information system in an organization can have a direct effect on the speed, accuracy, and reliability of its data processing. Information technology can eliminate the manual logging of paperwork, eradicate human error and increase speed, accuracy and reliability of the information stored (Mickler, 2008). Some of the mundane tasks can become completely automated through bar code scanners and other technology which will reduce labor costs, increase accuracy of data, and induce inventory cost controls (Mickler, 2008). I addition, information technology can improve the manufacturing process while meeting customer demands and reduce costs. In an effort to accurately control inventory costs, SaveWithUS should consider Just-In-Time (JIT) manufacturing and including technology to help reduce costs. JIT does not use the conventional ways of producing products with large batch sizes at high volumes. The JIT philosophy is where machine operators produce only the items needed, when it is requested, and on time. Information technology also plays a vital role in measuring the return on investment for these new processes (Frenzel Frenzel, 2004). Computer inventory management systems can control and coordinate delivery of raw materials or components from suppliers with production schedule, thereby minimizing inventory carrying costs. It is absurd to realize management can not track the percentage of repeat business, the accuracy of the expense of manufacturing costs, and sales goods of sold (CTU Online, 2008). The objective of SaveWithUS needs to be the development of a realistic business strategy that has full support of top management, established clear goals, development of long-term customer relationships, and provides maximum value. Bringing quality value to the customer is vital in the competitive and global business world. A competitive advantage is achieved when an organization has integrated information technology in the business activities with the value chain more cost-effectively than the competition. The goal of a business is to sell their products and services and keep customers buying in the future by means of adding value. Customers exchange something of value, such as money, for the products and services an organization produces. Strategic planning allows an organization to recognize how the customer sees the value of a company’s product or service and helps better position their goods in the market to make a profit (Frenzel Frenzel, 2004). Strategic plans will use resources of people, money, facilities, and technical capabilities that are required in order to achieve the goals and objectives. The goal of information technology is to support these efforts and add value of speed, accuracy, and reliability (Mickler, 2008). In the games industry, success, novelty, and great innovative designs do not automatically mean that a company will enjoy long-term success. In fact, the annals of the gaming publishing industry is eroded with once triumphant companies that currently are no longer existence. It takes a distinct mixture of success and business savvy to stay afloat and competitive. This review is hypothetical, created solely to fulfill course task requirements. The review of and title of an article depicts Electronic Arts (from now EA) as â€Å"Playing to Win†, the fact is that they are indeed playing the business game to win. EA is one of the world’s foremost reliant interactive software developing and publishing company. Since its inception, EA has garnered more than 700 awards for outstanding software in the U. S. and Europe. According to their own on-line career opportunity web site EA(2010) they say that EA markets its products worldwide under four brand logos and has over 33 product franchises that have reached more than a million unit sales worldwide. We will discuss more about their target market audiences in the next two sections. EA see themselves as a company that provides a product to it’s target market that appeals in the sense of interactive cinematic gaming experience. According to Salter (2002) Computer and video games are a bigger business than the movies, and the biggest force in games is Electronic Arts a company whose blockbuster titles dazzle millions of customers and generate billions of dollars in sales. As the world leaders in interactive entertainment we can say that EA’s most important competitive advantage is the fact they have lasted 20 years in the business and has gathered enough experience to leverage heritage into the entertainment gaming industry. Their other advantage is that they allow their 12 developing studios innovation freedom while impressing the discipline to meet deadlines. This means that it’s not all about gaming but also about planning, and management having a good business plan in place and a good vision is certainly a good competitive advantage. This is corroborated by Rabin (2010) when he says that the business plan developed was visionary and had three key elements: first, that the creative talent at the company would be treated like artists, involved in the marketing, and generally revered more than at other companies in the industry; second, that they would develop proprietary tools and technology that would enable them to quickly develop their titles cross-platform; and third, that they would handle the distribution to stores. Their primary target market (audience) is the users of advanced entertainment systems. The customary gamers are males in between the ages 16-through 24 year of ages. EA has continue to expand and move their traditional demographics As the market expands, their enthusiasts is to figure out how to publish products for people who are not the within the traditional demographic model. The fact is that EA’s present their content to a wide general audience appealing to all key demographic market segments by logically brainstorming their products as an emotional experience, How do they create an emotional experience? The emotional experience is created through offering their target markets a highly targeted campaign contributing the opportunity for the user to interact with the game. It’s a simple but very radical idea in which the users is part of the cinematic experience, therefore the user does not see the game as a toy but as an appealing realistic experience. Currently, their specific target market audience comprises a wide general range of users utilizing advance game consoles, personal computer system, video game consoles such as Nintendo, Play Station, Play Stations, and numerous others. Let’s clarify one thing about game publishing companies. They are exactly just that â€Å"Publishers† , they don’t consider themselves to be developers. The game entertainment publishing arena is quite busy and extremely competitive. Beside having fun and playing games it takes discipline to be creativity and code award winning games. This is a fact that is corroborated by Salter (2010) when he writes that it takes a tough company to make entertaining games. Salter quotes the president and COO of â€Å"The forgotten aspect of creativity is discipline,† beside discipline it takes a good development team and a good project manager with a sense of scheduling, creating buzz about the product through a hard core marketing campaign. Everything centers around information technology especially the discipline of methodically managing their projects, their information technology systems play a large aspect of their success through regimented collaborative best practices across their an intranet library. In closing in my opinion what makes Electronic Arts a potential winner is their ability to take ingenious people who are highly motivated and talented and create excessive amounts of value. Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world’s leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSâ„ ¢, EAâ„ ¢, EA SPORTS Freestyle â„ ¢ and POGOâ„ ¢. In fiscal 2008, EA posted GAAP net revenue of $3. 67 billion and had 27 titles that sold more than one million copies. We were tasked to improve the functionality of the site, both technically and visually. The technical aspects of keeping up with ncreased user demands and features and facilities offered by the site were all dealt with to everyone’s satisfaction. It was felt that the site architecture and the user experience still left room for improvement, and we have lots to offer to fill this need. It was also important to ensure that the CRM and frontend complimented one another visually. Above all, we wanted the access site to offer an equivalent experience to the Flash site, rather than an alternative one. Our reputation as designers with flair for translating a company’s brand onto their website and for creating great user experiences got us this project. We were given the responsibility of revamping the entire site to reflect the brand of the company. Creating a site that was easily scalable and low on maintenance was also one of the primary requirements. We made the site made very light and the download speeds were reduced substantially. Only a few colors were used through most of the site, and two other colours were used where some differentiation was needed. Style sheets were created to keep the vast amount of content consistent visually. A clean, slightly serious and professional look was given to the entire site. How to cite EA Games, Essay examples

Response to Reform Health System

Question: Discuss about the Response to Reform Health System. Answer: Introduction: Thank you for your response and I agree with your comment on implications of RSBY scheme for quality of care. The government should not only focus on the accessibility of the health care facilities by the beneficiaries of the poor families, but also on the quality of the care. However, presently just 53.9% of the below poverty lines families have enrolled for the scheme in India. It implies that the primary challenge is increasing awareness to ensure 100% involvement. In addition, minimising the fraud and corruption in India is a biggest challenge than thinking about accreditation right now. I agree that the out-of-pocket payment should be minimised. The coverage of Rs. 30,000 per family per would not suffice for treating chronic illness such as Diabetes and worsen the quality of care. Thank you for your response and I agree with your comment on safety and acceptability. Unnecessary services and fraudulent claims by hospitals as also mentioned by Girish would only lead to wastage of resources rather than enhancing health benefits. The other challenge for the government is to improve medical investment into unserved and rural areas rather than ubran areas. Therefore, the government should seek companies such as Global health care system to expand infrastructure in rural areas and improve the quality of care. People do face challenges such as delay in the settlement of payments, which is another drawback. Thank you for additional information on the improvement of out-of-pocket payment system. References Dror DM, Vellakkal S. Is RSBY India's platform to implementing universal hospital insurance?. Indian Journal of Medical Research. 2012 Jan 16;135:56-63. Nandi A, Ashok A, Laxminarayan R. The socioeconomic and institutional determinants of participation in Indias health insurance scheme for the poor. PloS one. 2013 Jun 21;8(6):e66296.